IAA Experience Format

IAA Last Mile Area

When it comes to shipping goods across continents and oceans via container ships, airplanes, or mega trucks, the real challenges lie in the final stretch of the delivery chain, known as the "last mile."

When it comes to shipping goods across continents and oceans via container ships, airplanes, or mega trucks, the real challenges lie in the final stretch of the delivery chain, known as the "last mile."

The IAA TRANSPORTATION is the leading international platform for buses, logistics, commercial vehicles and the transportation sector. From September 17 to 22, 2024, leading players, visionaries and experts from the industry will meet to discuss current challenges and future opportunities of climate-neutral mobility.

Charging infrastructure is the key topic of the IAA TRANSPORTATION 2024 and the big question is: What does the industry need to achieve the Paris climate goals? According to a study conducted by Oliver Wyman Consulting, delivery vehicles account for 25-30% of total weekday traffic on major urban arterials. The impact on individual mobility and especially on emissions is enormous. With the Last Mile Area we are once again introducing a separate theme area for innovations and trends in last mile delivery.

IAA Last Mile Area
IAA Experience Format

Die Last Mile Area

Innovations for carbon neutral transportation on the last mile

The Last Mile Area is the hotspot for all vehicles, products and services for last mile logistics.

The entire themed area will have an urban look and, in addition to stand areas, will also include a Speakers Corner with a stage area for keynotes and panels. This is the place to share your ideas and visions or to interact with other experts from the industry.

Choose from one of three stand packages and showcase your products and services on your own booth space and on stage.

Thematic consolidation

Last Mile Area & Cargobike Parcours spatially connected

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The IAA Last Mile Area and IAA Cargobike Parcours will be merged spatially. The joint indoor theme area brings together the latest innovations in logistics on the last mile in hall 13.

The adjacent, redesigned Cargobike Parcours features a variety of driving situations and obstacles to provide a road-like testing environment. In addition to cargo bikes, visitors will also be able to test lightweight scooters and e-scooters (currently in examination).

The Speakers Corner in the Last Mile Area can also be optionally booked by cargobike exhibitors (not on Last Mile Day).

* Exemplary layout. The VDA expressly reserves the right to make changes.

Area planning

Bookable stand packages & Speakers Corner

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Additional information

Services included:

  • Stage slot on the Last Mile Day (Thursday, September 19, 2024)
  • Each slot (depending on the chosen stand package) has a duration of 10 to 15 minutes (net stage time)
  • Neutral stage setup without sponsorship
  • Screen on the stage and program screen next to the stage
  • 2-3 seating options on the stage or lectern
  • 25 seats in front of the stage - accessible to all IAA TRANSPORTATION attendees
  • Stage placement in the Last Mile Area in Hall 13
  • Part of the official Conference Program (online and onsite)
  • Video recording of the session
  • Professional photographer for complimentary content
  • Bookable only for exhibitors

For more information on prices and available stage times, click here.

You have three different booth packages to choose from, each varying in size and included services tailored to your needs. All packages include booth space in the Last Mile Area, listing in the exhibitor directory with your logo, exhibitor badges, and a slot at the Speakers Corner on Last Mile Day. For more details on the booth packages, included services, and pricing, click here.

Register Now

Present your innovations and solutions in passenger transport. Register here bindingly for the IAA Last Mile Area at IAA TRANSPORTATION 2024 from September 17 to 22, 2024, in Hannover. Further information can be found in the registration form.

Registration form

Downloads

Contact

Do you have any questions?

IAA Experience & Blue Lane

Simon Schönberg

Head of IAA IAA Experience & Blue Lane

IAA Experience for exhibitors

Overview of the formats

Let visitors test your sustainable solutions and use cases!

Let visitors test your sustainable solutions and use cases!