IAA Format

IAA Weekend

This year, we expand the weekend of IAA TRANSPORTATION to additional target groups and, alongside the offerings for trade visitors during the week, creating an adapted concept for families, drivers and other private visitors.

IAA TRANSPORTATION is the most important platform for future topics in transportation and logistics! In addition to industry professionals, private visitors are also invited to explore this world, discovering captivating industry insights firsthand.

With a focus on drivers and families, the IAA TRANSPORTATION will be expanded from September 21st to 22nd, running parallel to the B2B offerings and creating an opportunity for the B2C sector.

IAA Weekend

Get involved and shape the experience with us!

Special activities at your own booths, collaborative initiatives, and cooperations, along with IAA formats, lay the foundation for this new target group.

Address families, local visitors, professional drivers, and career starters in the transport and logistics industry.

Implementation of the format

With a mix of information, interaction, and entertainment, we want to create the conceptual basis and engage you in the process. The following activities and thematic focuses are already being planned and can be adapted by you.

Information

You can contribute to the following focal points within the scope of a collaboration in an IAA format:

Educate the Audience:
Inform the audience about industry goals, challenges, and solutions at your booth
Sustainable Transport:
Electrification of logistics fleets and eTruck charging solutions including showcases
Driver's Everyday Life:
Support in the driver's everyday life on topics such as health, sustainability, comfort, and safety
Driver Profession:
Dialogue platforms on the subject of the driver's everyday life and its challenges as well as on the image of the profession with various stakeholders in the industry
Truck Racing:
Insights into the world of truck motorsports

Educate the Audience:
Inform the audience about industry goals, challenges, and solutions at your booth
Sustainable Transport:
Electrification of logistics fleets and eTruck charging solutions including showcases
Driver's Everyday Life:
Support in the driver's everyday life on topics such as health, sustainability, comfort, and safety
Driver Profession:
Dialogue platforms on the subject of the driver's everyday life and its challenges as well as on the image of the profession with various stakeholders in the industry
Truck Racing:
Insights into the world of truck motorsports

Information

You can contribute to the following focal points within the scope of a collaboration in an IAA format:

Interaction

To engage the target audience at your booth or in an additional area, consider the following actions:

Driving Simulators:
Offer various exercises for different vehicles
Challenges:
e.g. tire changing
Meet and Greets:
With exciting personalities, such as truck racing drivers and their teams
Rides in Vintage and US Trucks:
For both children and adults

Driving Simulators:
Offer various exercises for different vehicles
Challenges:
e.g. tire changing
Meet and Greets:
With exciting personalities, such as truck racing drivers and their teams
Rides in Vintage and US Trucks:
For both children and adults

Interaction

To engage the target audience at your booth or in an additional area, consider the following actions:

Entertainment

Planned activities include:Make sure to integrate entertaining activities for families and drivers into your booth concept!

Kids' Entertainment:
Bouncy castle, painting/crafting, face painting, rides
Outdoor Stage:
Music and show acts, award ceremonies
Diverse Catering Options
Merchandising

Kids' Entertainment:
Bouncy castle, painting/crafting, face painting, rides
Outdoor Stage:
Music and show acts, award ceremonies
Diverse Catering Options
Merchandising

Entertainment

Planned activities include:Make sure to integrate entertaining activities for families and drivers into your booth concept!

Opportunities for participation

To establish this target group-oriented platform for the weekend, we invite your participation!

With thematically tailored experiences and interactive formats, you can design your own activities at your booth or become part of our presentation and information offerings and/or entertainment program! Possible participation options are:

Activities for children and/or adults at your booth
Attract families and drivers to your booth with (child-friendly) activities.
Indoor or outdoor activities on an additional area
Set up an additional area with content tailored for private visitors and use the opportunity to represent your brand in other areas as well.
Participation in IAA formats and cooperations
Become part of an IAA format as a cooperation partner!

Contact

Additional ideas and actions are welcome! If you are interested in participating in an IAA format or if you have further questions regarding participation in the concept, please contact us.

IAA Weekend

Simone Walser

Project Manager

simone.walser@vda.de

+49 30 897842-206

Formats for exhibitors

Overview of the formats

IAA TRANSPORTATION showcases cutting-edge technical innovations and emission-free mobility solutions as the leading industry platform. Explore the diverse formats!

Learn more

IAA TRANSPORTATION showcases cutting-edge technical innovations and emission-free mobility solutions as the leading industry platform. Explore the diverse formats!