







IAA Format
IAA Startup Area (REGISTRATION DEADLINE: 30 June 2026)
The platform where innovative startups showcase their ideas, make valuable industry connections, and grow alongside the transportation industry of tomorrow.
- Exhibitors
- IAA Formats
- IAA Startup Area

The idea: As a leading platform, we want to spark new momentum. That’s why we foster cross-industry collaboration through connection and exchange between key players and emerging companies.
The space: Across approximately 700 m² of exhibition space, startups have the opportunity to present their innovations side by side with the industry’s market-leading companies and engage with international decision-makers.
The event: With our modern, open booth design, we create a professional setting for your company presentation. In addition, a variety of formats throughout the event will repeatedly spotlight the young companies, ensuring that every startup gets the visibility it deserves.
Book your stand easily through our exhibitor registration portal.

Terms for startups
Startups are defined as follows:
- Company founded less than 10 years ago
- Offers an innovative and scalable product, service, or technology
- Must have a clear connection to mobility, transportation, or logistics
- Companies that have been in existence for 10 years or more since founding are excluded from this offering
Startup packages
S & L: The right size for your needs: (REGISTRATION DEADLINE: 30 June 2026)


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Contact
Do you have any questions?

VDA
Oliver Jänisch
Business Development & Key Account Manager Automotive

IAA Conference
Klaus Vartzbed
Expert IAA Conference