IAA Format

IAA Startup Area

Because young companies inject dynamism and valuable innovations into the scene, we provide them with a special platform at IAA TRANSPORTATION. Quite literally, in fact.

Because young companies inject dynamism and valuable innovations into the scene, we provide them with a special platform at IAA TRANSPORTATION. Quite literally, in fact.

The concept: As a leading platform, our aim is to spark new ideas. That's why we promote collaboration by facilitating interactions and exchanges among key players and emerging businesses.

Right in the heart of the exhibition area, startups will have the opportunity to showcase their innovations side by side with industry leaders on approximately 500 square meters each, while our networking events provide avenues for creating fresh connections and matchmaking opportunities.

With an open and modern booth construction, we create the initial basis for a professional company presentation. Startups just need to move in and fill the booth with life, while a central and attractive placement of the startup areas in the center of the visitor flow ensures visibility. On top specially adapted formats are intended to expand this presence and further promote the goal of encounters and exchange.

IAA Startup Area
start up

Conditions for startups

Startups are defined as follows:

  • Company not older than 5 years since founding year
  • Companies between 6 -10 years since their founding year are consideredasmature startups Offer an innovative and scalable product, service or technology
  • Must reflect a mobility, transport or logistics connection
  • Companies that have been in existence for 10 years or more since their founding are excluded from this offer

Startup-Packages

We produce so you can move in!

Further details on package categories
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Extra Opportunities

3 min on the Industry Stage

Take advantage of the pulse-pounding excitement of our 3-Minute Startup Pitch on the industry stage! Use one of the limited pitch slots among exciting speaker slots to put your innovative project/company at the center of a concise presentation. Selected startups have three minutes to captivate, inspire and convey the essence of their groundbreaking ideas. We only offer this opportunity to exhibiting startups that are no more than 5 years old. So, apply for one of the limited slots as soon as you register!  Here are the available slots at a glance. .

*Offer only applies to S, M, and L startup-packages
The pitches start immediately before each speaker slot to ensure undivided attention.

Participation conditions

  • Company not older than 5 years since founding year
  • Registered IAA exhibitor by booking S, M or L booth package
  • Exhibit/prototype integration possible

In a casual atmosphere, we invite you to a networking event on Thursday afternoon as an unofficial conference closing.

In collaboration with a partner, we first offer a concise and stimulating panel between startup, OEM and investors, in which we want to include you.

Afterwards, as it shouldn’t be missing, there will be informal networking between the stage and the DJ with other exhibitors and external guests over cold drinks.

Startups – the not so hidden champions

Welcome to the IAA Innovative Ventures Day – the Friday, curated with you on the Industry Stage. We are dedicated to the collaboration of startups, companies and investors and create a stage for disruptive projects, people and companies. Together with you, we want to identify current challenges and opportunities in the industry and present them on stage in, among others, captivating panels. Join us to create a dynamic day full of knowledge exchange, deep dives, networking and shared foresight with which you in particular can identify!

Sign up now!

Discover our platform for cross-industry encounters and exchange. Benefit from modern stand construction and prime placement to maximize your visibility. Sign up now for the IAA Startup Area to be part of it!

Registration

Downloads

Contact

Do you have any questions?

IAA

Gita Klein

Expert Organization

Sales, Partnerships & Sponsoring

Oliver Jänisch

Business Development & Key Account Manager Automotive

Formats for exhibitors

Overview of the formats

IAA TRANSPORTATION showcases cutting-edge technical innovations and emission-free mobility solutions as the leading industry platform. Explore the diverse formats!

IAA TRANSPORTATION showcases cutting-edge technical innovations and emission-free mobility solutions as the leading industry platform. Explore the diverse formats!