The protection of your personal data is very important to us. The following information provides an overview of how we process your personal data and your rights under data protection law. Further details on video surveillance during the IAA can be found here.

1. Contact

The data controller is:
German Association of the Automotive Industry (VDA)
Behrenstr. 35
10117 Berlin
Tel.: +49 30 897842-0
Fax: +49 30 897842-600
Email [email protected]

If you have any questions about data protection and exercising your rights under data protection law (see section 7), please contact our data protection officer.

You can contact our data protection officer as follows:

Postal address:
Data Protection Officer of the German Association of the Automotive Industry (VDA)
Behrenstr. 35
10117 Berlin
[email protected]

3. What sources and data do we use on the website?

We only process the personal data that is necessary for the respective purpose of processing (see section 3). This is data that we have received directly from you (e.g. data that you have entered to subscribe to a newsletter).

4. Why do we process your data (purpose of processing) and on what legal basis

Web server log files
When you visit our website, access data (e.g. file name, date/time, IP address, browser type) is automatically stored in server log files. These are used for technical security and statistical evaluation. The legal basis is Art. 6 (1) lit. f GDPR.

Cookies
Our website uses cookies to provide functions and improve the user experience. Both technically necessary cookies and – with your consent – optional cookies (e.g. for web analysis or personalised content) are used.

When you first visit our website, a cookie banner appears, allowing you to set your preferences. Your selection is stored in a cookie so that the banner does not reappear on subsequent visits.

You can revoke your consent at any time with future effect and adjust your settings at via the following link: [Cookie settings]. Technically necessary cookies are excluded from this.

Alternatively, you can control the storage of cookies via your browser settings. Please note that deactivating individual cookies may restrict the functionality of the website.

Social media and external content (plugins)

"Share" function
Our website offers the option of sharing content via links to Facebook, TikTok, Instagram and LinkedIn. Only when you click on the corresponding icon will you leave our site and be redirected to the respective platform. This may result in data being transferred to the respective provider. We have no influence on the scope and purpose of data processing there.

YouTube
Our website uses plugins from YouTube (Google Inc., USA). When you visit the relevant pages, a connection to YouTube is established and, if you are logged into your YouTube account, your usage behaviour may be assigned to your YouTube account. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an appealing presentation of our online offerings. This constitutes a legitimate interest within the meaning of Art. 6 para. 1 f GDPR. Further information on the handling of user data can be found in YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

Podigee Podcast
We use the Podigee service (Podigee GmbH, Germany) to provide and analyse our podcasts. This involves processing IP addresses and device information, some of which is anonymised or pseudonymised. No data is transferred to third countries. Legal basis: Art. 6(1)(f) GDPR (interest in the secure and efficient provision, analysis and optimisation of our podcast offering). Further information and options for objection can be found in Podigee's privacy policy: https://www.podigee.com/de/about/privacy/.

AidaForm
We use the form service AidaForm (Komorebi GmbH, Germany) to transmit stand construction data. The IP address, pages visited and times are stored. Legal basis: Processing is carried out for the purpose of fulfilling contractual relationships and in the legitimate interest of the VDA for the simple transmission of stand construction data for the purpose of design and technical review and approval of your stand construction within the framework of fulfilling your contractual relationship in accordance with Art. 6 (1) (b) and (f) GDPR. For more information, please refer to the aidaform privacy policy: https://de.aidaform.com/privacy-policy.html

Analysis tools
We use analysis tools to improve our website and tailor its content to your needs. The processing of personal data is based on Art. 6 (1) lit. f GDPR – the legitimate interest of the VDA in optimising its digital offerings, measuring reach and presenting content in a user-friendly manner.

Google Analytics
Our website uses Google Analytics, a web analytics service provided by Google Inc. (USA), for statistical evaluation of user behaviour. The aim is to improve our online offering in terms of technology and content, to increase user-friendliness and to analyse the reach and effectiveness of our content and communication measures. This processing is based on Art. 6 (1) lit. f GDPR – the VDA's legitimate interest in effective and targeted public relations work and in optimising its digital infrastructure.

Google Analytics uses cookies that are stored on your device and collect information about your use of the website. This includes, among other things, pages visited, length of stay, technical characteristics of your device and your IP address. To ensure the protection of your data, we have activated the IP pseudonymisation function. This means that your IP address is truncated within the EU or the EEA before it is transmitted to Google servers in the USA. Only in exceptional cases is the full IP address transmitted.

Google processes the collected data on behalf of the website operator to compile reports on website activity and provide other services related to website usage. The transmitted IP address is not merged with other Google data.

You can object to data processing by deactivating the storage of cookies in your browser (this may limit the functionality of the website) or by installing the browser plugin to deactivate Google Analytics: https://tools.google.com/dlpage/gaoptout?hl=de.

Matomo (formerly Piwik)
We use the privacy-friendly web analytics service Matomo (open source) to analyse and optimise our website. Processing is based on Art. 6 (1) lit. f GDPR – the legitimate interest of the VDA in understanding the use of its website, designing content to meet user needs and improving technical functionality and reach.

Unlike other analysis tools, Matomo does not use cookies. Instead, it uses "fingerprinting", which automatically evaluates transmitted technical information such as IP address, screen resolution, page URL and browser settings. The IP address is pseudonymised directly, so that no conclusions can be drawn about individual persons.

This form of analysis enables us to record page views and visit histories without compromising the privacy of users. Since no information is stored or read on end devices, the use of Matomo does not fall under Section 25 (1) TTDSG.

Users can also prevent their visits from being recorded by activating the "Do Not Track" function in their browser. In addition, we offer an opt-out option on our website at , which is controlled by a corresponding cookie.

SalesViewer
We use SalesViewer® technology from SalesViewer® GmbH on our website to collect company-related information for marketing, market research and optimisation purposes. Processing is based on Art. 6 (1) lit. f GDPR, i.e. the legitimate interest of the VDA in analysing and specifically improving the reach and impact of its offerings.

A JavaScript code is used to collect company-related data. This data is encrypted using a one-way function (hashing) and immediately pseudonymised. Individual website visitors are not identified. The data is deleted as soon as it is no longer required for the aforementioned purpose and there are no legal retention obligations.

Users can object to data collection at any time with future effect by using the following link: https://www.salesviewer.com/opt-out. This sets an opt-out cookie, which must be reactivated when the browser cookies are deleted.

Trade Desk retargeting cookies
With your consent (Art. 6(1)(a) GDPR in conjunction with Section 25(1) TTDSG), we use retargeting cookies from the Trade Desk advertising network on our website. These cookies store which products or pages you have viewed on our website in order to display targeted advertising for this content on other websites.

The purpose of data processing is to make our advertising measures more efficient and user-oriented. The following data, among others, is processed:

• IP address, browser type/version, operating system, referrer URL, date/time, Trade Desk ID (for browser recognition), usage data such as clicks on ads and dwell time

We only receive information about interactions with our own advertisements. Data processing is carried out by UK Trade Desk Ltd. (London, UK), which in turn uses Trade Desk Inc. (USA) as a subcontractor. EU standard contractual clauses have been concluded to protect your data, and Trade Desk Inc. is also certified under the EU-US Data Privacy Framework (Art. 45 GDPR).

The Trade Desk ID is deleted after one year of inactivity. The provision of data is voluntary; no retargeting takes place without consent.

You can deactivate your consent at any time via our cookie board. You can also object to retargeting via this link: https://www.adsrvr.org/?AspxAutoDetectCookieSupport=1.

Adform
We use the Adform tool from Adform A/S (Denmark) on our website to analyse and optimise our marketing measures in a targeted manner. Processing is carried out on the basis of Art. 6 (1) (a) and (f) GDPR and § 15 (3) TMG. Our legitimate interest lies in the efficient use of our advertising budget, the success monitoring of our campaigns and the improvement of user communication.

Adform collects data to link advertising contacts and clicks with the subsequent use of our website. This allows us to track whether users visit our website after coming into contact with our advertising and what content interests them there. This enables interest-based advertising, e.g. for products that have been viewed previously. Pseudonymous online identifiers such as cookie IDs, IP addresses, device IDs or advertising IDs (e.g. IDFA on mobile devices) are used for this purpose. No directly personal data such as name or address is stored. Identification is based exclusively on the device or browser.

Users can object to data collection at any time or deactivate processing – either via the cookie settings on our website or directly via the following links:

German language version:https://site.adform.com/de/privacy-center/platform/widerrufsrecht/

English language version: https://site.adform.com/privacy-center/platform-privacy/opt-out/

Webmetic
With your consent (Art. 6 (1) (a) GDPR, § 25 (1) TTDSG), we use the web analysis tool Webmetic from Intent GmbH (Germany). The aim is to analyse the usage behaviour of and to measure the reach of our website and the advertisements placed on it in order to improve our offering in a targeted manner.

Webmetic processes pseudonymised data such as:

HTTP data: IP address, browser type/version, operating system, referrer URL, date/time

End device data: client ID for recognition, technical parameters for controlling the analysis

Visitor behaviour: pages visited, time and duration of visit

The data is provided automatically by the browser and deleted after six months. There are no plans to change the purposes of processing.

Users can deactivate processing at any time – either via the cookie settings or by installing an opt-out plugin: https://t.webmetic.de/opt-out/.

IAA online registration for exhibitors
When you visit the online registration pages for IAA exhibitors, you leave the general area of www.iaa-transportation.com and enter an area specifically designed for registration. The processing of personal data there is based on Art. 6 (1) lit. f GDPR, as the VDA has a legitimate interest in the smooth, secure and convenient processing of exhibitor registration. The aim is to organise the trade fair efficiently and promote the interests of the German automotive industry.

Server log files:
When you visit the registration pages, technical access data such as file name, date/time, IP address, browser type and referrer URL are automatically logged. This data is used for system security, error analysis and statistical evaluation. The legal basis is also Art. 6 (1) lit. f GDPR.

Cookies:
Three technically necessary cookies are used to provide the registration services:

Session cookie to recognise the user during the session

Authentication cookie for access control to protected content

Identity cookie for recognising the person during the login process

All cookies are encrypted and do not contain any personal information. They are deleted when the browser is closed, unless different settings have been made. It is not possible to use the services without accepting these cookies.

Google Analytics
Google Analytics is used to analyse the use of the registration pages. Data processing is carried out on the basis of Art. 6 (1) lit. f GDPR. IP anonymisation is activated and a contract for order processing has been concluded with Google. Users can prevent the collection of their data via an opt-out cookie.

For more information on how Google Analytics handles user data, please refer to Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

IAA Services
The VDA offers additional digital services for the implementation and promotion of the IAA via the registration pages. These are based on Art. 6 (1) (b) GDPR (contract performance):

Exhibitor and co-exhibitor registration:

Interested companies register for the IAA as exhibitors via the exhibitor and co-exhibitor registration. The data required for registration is provided by the exhibitor during the online registration process. The data is processed for the purpose of contract fulfilment in accordance with Art. 6 (1) b GDPR.

Exhibitor directory
Exhibitors and co-exhibitors at the IAA are listed in the exhibitor directory on the IAA website and in the official app. The company name and stand number are mandatory information. The exhibitor/co-exhibitor can decide whether further information about the company should be published. The legal basis for data processing is Art. 6 (1) b GDPR (performance of a contract).

List of new products
Exhibitors/co-exhibitors have the option of publishing new products/premieres. To do so, interested exhibitors/co-exhibitors must fill out an online form. The data required for the new products directory service is processed on the legal basis of contract performance in accordance with Art. 6 (1) b GDPR.

Press accreditation
Journalists have the opportunity to obtain accreditation for the IAA. The data required for this can be entered in an online registration form. The data is processed for the purpose of accreditation in accordance with Art. 6 (1) b GDPR.

Electronic press boxes
Exhibitors can publish their own press releases on the IAA website. The data entered by the exhibitor is processed for the purpose of providing this service in accordance with Art. 6 (1) b GDPR (contract performance).

Newsletter
You can subscribe to a free newsletter on our website. Your data will be processed on the basis of your consent in accordance with Art. 6 (1) lit. a GDPR. You can revoke this consent at any time without affecting the lawfulness of the processing carried out up to that point.

We use the double opt-in procedure for sending newsletters: after registering, you will receive a confirmation email in which you must actively confirm your subscription to the newsletter. Your email address and, if applicable, your name will be deleted from the distribution list after you unsubscribe.

By registering, you also agree that we may evaluate your usage behaviour in the newsletter (e.g. opening rates, clicks on links). This is done using tracking pixels and individual link URLs. The data processing serves to optimise our content and communication.

The technical implementation is carried out by a commissioned service provider for email marketing within the framework of order processing in accordance with Art. 28 GDPR.

Organisation of specialist events and information events
As part of the IAA, we hold events on current topics in the automotive industry, for which participants can register. Registration is done via an online form, whereby the data is processed for the purpose of fulfilling the contract in accordance with Art. 6 (1) lit. b GDPR.

Photographs, video and audio recordings may be made at individual events. By participating, you consent to the processing and use of these recordings for documentation, press and public relations work relating to the IAA. The data will be stored until revoked. If you have any questions or objections, please contact: [email protected].

Contact form
The VDA offers a contact form for direct communication. The data entered there will be processed on the basis of your consent in accordance with Art. 6 (1) (a) GDPR. The data will remain stored until you request its deletion, revoke your consent or the purpose ceases to apply (e.g. after processing has been completed).

Statutory retention obligations remain unaffected.

Interactions at the trade fair: badge and lead scan
At the IAA, you have the option of being scanned by exhibitors or other visitors using the lead scan function. When you register in the IAA app, the profile data you provide is stored in a QR code, which you can access under "My QR code". If you purchased your personalised ticket via the web shop, the first and last name you provided during the purchase and the company affiliation you specified when purchasing the ticket will be stored in your badge.

If you allow an exhibitor or third party to scan your badge, we will transfer the following data to the respective recipient for marketing purposes with your express consent:

• First and last name, company, position, professional email address, professional postal address, interests (if applicable)

The processing is based on your consent in accordance with Art. 6 (1) (a) GDPR. By scanning your badge, you expressly consent to the transfer and processing of your data. You can revoke your consent at any time.

The recipient of your data is exclusively the respective exhibitor or visitor to whom you have granted scanning permission. Your data will not be passed on to other third parties.

5. Who receives my data

Within the VDA, only those departments that require access to your personal data for the purposes of processing will be granted access. In addition, the VDA uses external service providers, e.g. for hosting, newsletter dispatch or payment processing. These service providers process data exclusively within the scope of order processing in accordance with Art. 28 GDPR and in strict compliance with our data protection instructions.

Banks and payment service providers
Data is transferred to banks and payment service providers for the purpose of processing payments, particularly in the web shop or at on-site events. One example is PAYONE GmbH, which acts as an independent controller. Data processing by PAYONE is based on Art. 6(1)(b) and (f) GDPR – for the performance of a contract and in the legitimate interest of secure payment processing. Further information can be found in PAYONE's privacy policy: https://www.payone.com/DE-de/dsgvo.

Payment data is also stored for the purpose of defending against possible legal claims for the duration of the statutory limitation period (three years), based on Art. 6 (1) (f) GDPR.

Sale of products at the IAA
When sales are made at the IAA, the data required for the conclusion of the contract is processed. The legal basis is Art. 6 (1) (b) GDPR. Here too, payment processing is carried out via PAYONE. The data is processed for the purpose of fulfilling the contract and securing payment processes. It is also stored for three years to defend against possible claims.

6. Security of your data

The VDA takes comprehensive technical and organisational measures to protect your personal data from unauthorised access, loss or misuse. The security measures are regularly reviewed and adapted to the state of the art.

7. Storage period

The storage period for your data depends on the respective processing purpose. As soon as the data is no longer required, it is deleted – unless there are legal retention obligations (e.g. under commercial or tax law) or limitation periods require longer storage, such as contract and accounting-related data, which is stored for 10 years, or data for legal defence, which is stored for three years (statutory limitation period).

8. Your rights under data protection

You have the following rights at any time in accordance with the GDPR:

• Information about your stored data (Art. 15 GDPR)
• Rectification of inaccurate data (Art. 16 GDPR)
• Deletion of your data (Art. 17 GDPR)
• Restriction of processing (Art. 18 GDPR)
• Objection to processing (Art. 21 GDPR)
• Data portability (Art. 20 GDPR)

Restrictions on these rights may arise from Sections 34 and 35 of the Federal Data Protection Act (BDSG).

If you have any questions or wish to exercise your rights, please contact [email protected].Further contact details can be found in section 1 of the data protection information.

Revocation
You can revoke your consent to data processing at any time by sending us an informal notification by email to [email protected]. Further contact details can be found in section 1).

Your revocation only applies to the future. The processing of your data that has already taken place on the basis of your consent prior to revocation remains lawful (Art. 7(3) GDPR).

Right to object under Art. 21 EU GDPR
You may object to the processing of your data for advertising purposes at any time without giving reasons (Art. 21(2) GDPR).

You may also object to other processing if there are reasons for doing so (Art. 21(1) GDPR).

In the event of violations of data protection law, you have the right to lodge a complaint with a supervisory authority in accordance with Art. 77 GDPR in conjunction with § 19 BDSG.

Note on data protection when using the IAA websites

The protection of your personal data is very important to us. With the following information, we provide you with an overview of how we process your personal data and your rights under data protection law.

1. contact details

Responsible for data processing is:
Verband der Automobilindustrie e. V. (VDA)
Behrenstr. 35
10117 Berlin
Phone:+49 30 897842-0
Fax:+49 30 897842-600
E-mail: [email protected]

For questions regarding data protection and to exercise your data protection rights (see Section 7), please contact [email protected].

You can reach our data protection officer as follows:

Postal address:
Datenschutzbeauftragter des Verbandes der Automobilindustrie e.V. (VDA)
Behrenstr. 35
10117 Berlin
[email protected]

2. which sources and data do we use

We only process the personal data that is necessary for the respective purpose of the processing (see section 3). This is data that we have received directly from you (e.g. data that you have entered to subscribe to a newsletter.

3. What do we process your data for (purpose of processing) and on what legal basis?

We process the aforementioned personal data in accordance with the provisions of the General Data Protection Regulation (DSGVO) and the Federal Data Protection Act (BDSG). The association represents and promotes the interests of the entire German automotive industry. To this end, the VDA organizes the IAA, which has established itself as the leading trade show for mobility. The two trade fairs IAA MOBILITY and IAA TRANSPORTATION alternate annually:

Internet presence

Among other things, the VDA would like to ensure a smooth running of an attractive trade fair and thus the representation of the interests of the automotive industry with a flawlessly functioning web presence and an optimized provision of its services on the IAA websites. This constitutes a legitimate interest within the meaning of Art. 6 (1) f DSGVO for the following data processing (insofar as this involves the processing of personal data by the VDA at all):

Server log files

Every access to our web presentation and every retrieval of a file stored there is logged. The storage serves internal system-related and statistical purposes. Logged are: Name of the retrieved file, date and time of the retrieval, amount of data transferred, notification of successful retrieval, web browser and requesting domain. In addition, IP addresses of the requesting computers are logged. The basis for data processing is Art. 6 para. 1 f, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Cookies

The internet pages partly use so-called cookies. Cookies do not cause any damage to your computer and do not contain viruses. Cookies serve to make our offer more user-friendly, effective and secure. Cookies are small text files that are stored on your computer and saved by your browser.

Most of the cookies we use are so-called "session cookies". They are automatically deleted after the end of your visit. Other cookies remain stored on your terminal device until you delete them or they expire. These cookies allow us to recognize your browser on your next visit.

For all cookies that are not necessary, your consent is required. Such cookies are therefore only set if you have given your consent.

When you visit our website, we display a "cookie banner" to let you know, on the one hand, that we use cookies and other tracking technology to improve the user experience on our website and for the purposes of web analytics and interest-based advertising. On the other hand, you have the option to set their cookie preferences and agree to the use of cookies that are not necessary.

As indicated in the cookie banner, you agree to this use when you click the "Allow all" button on the cookie banner. If, instead, you simply click "Deny" without first clicking on any or all types of cookies or without making any declaration at all, no non-essential cookies will be set

We also store your consent and any selection of cookies in a cookie on your terminal device, so that when you revisit our website, it can be determined whether you have given consent and the cookie banner is not displayed again on each new visit.

Cookie settings

You may revoke your consent in whole or in part at any time with effect for the future. The options available to you for this are described in detail below.

You can easily view your cookie settings via the following link and change them if necessary.

Absolutely necessary cookies cannot be deactivated via this link.

However, you can set your browser so that you are informed about the setting of cookies and only allow cookies in individual cases, exclude the acceptance of cookies for certain cases or in general and activate the automatic deletion of cookies when closing the browser. If cookies are deactivated, the functionality of this website may be limited.

Social media and plugins

Recommend page" function

Our website provides for the social media function: share or recommend page of the following social media platforms: Facebook, Twitter, LinkedIn

Our website enables users of social media platforms to share the IAA website with others in these social networks by integrating links marked by corresponding symbols. By clicking on the corresponding links, you will leave the IAA website and go to the website of the respective social media platform. Only if the corresponding icon button is clicked, a data exchange with the mentioned social media operators takes place. If you click on such an icon button, a page of the corresponding social media operator opens in a pop-up window. We point out that already through this, but in any case after logging in on a social media platform, a data transmission between the user and the provider of the social media platform may take place. We have no knowledge of and no influence over what data is transmitted to the respective providers in individual cases by activating the social plugins and for what purposes the data is used there.

Twitter

Our website integrates content from the Twitter service. The content is provided by Twitter Inc, 1355 Market Street, Suite 900, San Francisco, CA 94103, USA. If you call up a sub-page in which content from Twitter is integrated, a connection to Twitter servers is established in order to be able to display the content. In the process, data is also transmitted to Twitter. If you are logged into your Twitter account, Twitter can assign your surfing behavior to your account. For more information on Twitter's data processing and settings options for protecting your privacy, please visit https://twitter.com/privacy?lang=de. The integration of Twitter content is based on Art. 6 para. 1 f DSGVO for the appealing presentation of our online offers.

YouTube

Our website uses plugins from the YouTube site operated by Google. The operator of the pages is YouTube, LLC, 901 Cherry Ave, San Bruno, CA 94066, USA. When you visit one of our pages equipped with a YouTube plugin, a connection to the YouTube servers is established. This tells the YouTube server which of our pages you have visited. If you are logged into your YouTube account, you enable YouTube to assign your surfing behavior directly to your personal profile. You can prevent this by logging out of your YouTube account. YouTube is used in the interest of an appealing presentation of our online offers. This represents a legitimate interest within the meaning of Art. 6 (1) f DSGVO. For more information on the handling of user data, please refer to YouTube's privacy policy at: https://www.google.de/intl/de/policies/privacy.

Analysis tools

Google Analytics

This website uses functions of the web analysis service Google Analytics. The provider is Google Inc, 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA.

Google Analytics uses so-called "cookies". These are text files that are stored on your computer and enable an analysis of your use of the website. The information generated by the cookie about your use of this website is usually transmitted to a Google server in the USA and stored there.

The storage of Google Analytics cookies and the use of this analysis tool are based on Art. 6 (1) lit. f DSGVO. The website operator has a legitimate interest in analyzing user behavior in order to optimize both its web offering and its advertising.

We have activated the IP anonymization function on this website. This means that your IP address will be shortened by Google within member states of the European Union or in other states party to the Agreement on the European Economic Area before being transmitted to the USA. Only in exceptional cases will the full IP address be transmitted to a Google server in the USA and shortened there. On behalf of the operator of this website, Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity and providing other services relating to website activity and internet usage to the website operator. The IP address transmitted by your browser as part of Google Analytics will not be merged with other data from Google.

You may refuse the use of cookies by selecting the appropriate settings on your browser, however please note that if you do this you may not be able to use the full functionality of this website. You can also prevent the collection of data generated by the cookie and related to your use of the website (including your IP address) to Google and the processing of this data by Google by downloading and installing the browser plugin available at the following link: https://tools.google.com/dlpage/gaoptout?hl=de.

Podigee Podcast

We use the podcast hosting service provided by Podigee GmbH, Schlesische Straße 20, 10997 Berlin, Germany. Podigee uploads or broadcasts the podcasts. Usage of this service is based on our justified interests, i.e., interest in the secure and efficient provision, analysis, and optimization of our podcast service pursuant to Art. 6 para. 1 (f) GDPR.

Podigee processes IP addresses and device information in order to facilitate the download/playing of podcasts and to record statistical data, such as the number of listens. Podigee anonymizes or pseudonymizes these data before saving them in the database if these data are not required to provide the podcast. Data are not transmitted to states outside of the EU. Further information, including about the right of objection, can be found in Podigee’s privacy policy: https://www.podigee.com/de/about/privacy/.

Matomo

This website uses the open source web analytics service Matomo. Matomo enables us to evaluate your website usage in a privacy-friendly way in order to measure the success of our offers, to improve our offers and to make the content more interesting. For this purpose, Matomo does not set cookies on your end device. Instead, so-called fingerprinting is used, which records website usage with the help of automatically transmitted data (e.g. IP address, screen resolution, page URL) in combination with user browser settings. The IP address is pseudonymised directly. Due to these requirements, visits and individual page views can be recorded, but it is not possible to draw conclusions about the identity of individual users. If you wish to generally prevent the recording of your page visits, you have the option of activating the Do-Not-Track function in your browser. This measure is effective for all pages you visit that belong to the domain "iaa-transportation.com". The legal basis for the data processing is Art. 6 para. 1 lit. f) DSGVO. Since only information that has already been automatically transmitted is used for the evaluation and no additional information is stored or read on terminal equipment, our use of Matomo does not fall under Section 25 (1) TTDSG.

For this website, the collection of your page visits can also be prevented by the following opt-out option. Please note that when you activate this option, a cookie is stored on your system:

AidaForm
Parts of the website use the form generator aidaform.com. To use the functions of aidaform, it is necessary to store the IP address of your device, the referring website, which pages your device has visited, and the time your device visited our website. This information is usually transmitted to a server of aidaform.com and stored there. The provider of this site has no influence on this data transmission. 

The use of aidaform is in the legitimate interest of the German Association of the Automotive Industry (VDA) and the exhibitor for the simple transmission of booth construction data for the purpose of design and technical review (and approval) of your booth construction within the framework of their contractual relationship. The use of aidaform is in the interest of the user for the simple transmission of booth construction and for the pre-registration for participation in IAA TRANSPORTATION. This constitutes a legitimate interest within the meaning of Art. 6 (1) lit. b und f GDPR. 

The provider is Komorebi GmbH, Im Uckerfeld 14, Bonn, 53127, Germany is data processor on behalf of the VDA. More information on how user data is handled can be found in the privacy policy of aidaform: https://de.aidaform.com/privacy-policy.html. 

Sales Viewer

We use the tool SalesViewer on this website. This employs a JavaScript-based code that serves to record company-related data and the corresponding use. The data recorded with this technology are encrypted via a non-recurring, one-way function (“hashing”). The data are immediately pseudonymized and not used to personally identify the visitor to this website. The data stored for purposes of SalesViewer are deleted once they are no longer needed for their intended purpose and there are no legal retention obligations preventing said deletion. The legal basis for the data processing is Art. 6 para. 1 a) and f) GDPR. You can revoke your consent for the recording and storage of data at any time with effect for the future by clicking on this link https://www.salesviewer.com/opt-out so that SalesViewer® will not record data within this website. An opt-out cookie for this website is then stored on your device. If you delete the cookies in this browser, you will have to click this link again. Yan can also revoke your consent at any time via the “Privacy/cookies” function.

Marketing

Adform

On this website we use the tool Adform from the firm Adform A/S, Wildersgade 10B, sal. 1, DK-1408 Copenhagen, Denmark, to collect data for the purposes of analysis, marketing and optimization, which helps us improve our marketing measures, our website and our app. The data collected are used by Adform to link advertising contacts and clicks on advertisements with the resulting use of our website. In this way we can determine whether internet users who have seen our ads then visit our website, and to identify which products they are interested in. This helps us to make more efficient use of our advertising budget. We may also use the collected data to run advertisements based on your interests (e.g. products viewed). The collection of data involves the use of pseudonymous online identification numbers (online IDs) such as cookie IDs, IP address, device IDs, advertising ID / IDFA (e.g. on Android or Apple smartphones). During this process no data are stored that can be unequivocally attributed to users, such as name or address. All the IDs we use enable only recognition of your device, your internet browser or the app being used. The data collected are not used to identify you personally as a user of our website or app without your specific consent. The legal basis for the data processing is Art. 6(1) (a) and 1 (f) of the GDPR in conjunction with Section 15(3) of the German Telemedia Act (TMG). If you wish your data not to be collected by Adform, you can proceed as follows:

Under the following links you will find instructions for deactivating data collection on your computer or mobile device:

German version:
https://site.adform.com/de/privacy-center/platform/widerrufsrecht/

English version:
https://site.adform.com/privacy-center/platform-privacy/opt-out/

Facebook Pixel & Custom Audiences
We use Facebook Pixel. This allows users’ behavior to be tracked once they have clicked on a Facebook advertisement and have been redirected to the provider’s website. This process facilitates the analysis of user behavior and helps us tailor our marketing campaigns to user interests. This marketing tool automatically opens a connection to the Facebook server as soon as you have agreed to the use of this cookie (consent is required). By retrieving this pixel from your browser, Facebook can then recognize whether a Facebook advertisement was successful, e.g. whether it has led to an online purchase. We receive only statistical data about this process, which has no link to a specific person. It enables us to record the effectiveness of the Facebook advertisements for statistical and market-research purposes. However, Facebook may store and process the data for its own advertising purposes based on the relevant user profile.

You will find further information about which data are collected and what they are used for, their processing and usage by Facebook, and the options for adjusting your settings to protect your data, in Facebook’s data policy. The Facebook social network is operated by the eponymous company Facebook Inc., 1 Hacker Way, Menlo Park, CA 94025, US, or for users of our web pages resident in the EU, by Facebook Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. The legal basis for the data processing is Art. 6(1) a of the GDPR (consent). If you have not consented to marketing cookies, the Facebook Pixel & Custom Audiences will not be installed. Moreover, at any time you can withdraw the consent you have already given, as explained at the beginning in the general section.

Provider: Facebook Inc.
Cookie name: fbp, _dpr
Expiry: Browser session
Data protection policy: https://www.facebook.com/privacy/explanation
Host    facebook.com

LinkedIn Insight tag
We use the LinkedIn Insight tag to analyze user behavior and to roll out our marketing campaigns tailored to user interests. The provider is LinkedIn Ireland, Wilton Plaza, Wilton Place, Dublin 2, Ireland (“LinkedIn”). The LinkedIn Insight tag creates a LinkedIn browser cookie in the user’s browser and enables collection of the following data for this cookie: IP address, timestamp and page events (e.g. page views). The IP addresses are either truncated or cached (if they are used to reach members via several devices). Members’ login names (user IDs) are removed within seven days to pseudonymize the data. The remaining pseudonymized data are then deleted within 180 days. LinkedIn does not share any personal data with us, and instead only offers us reports (in which you are not identified) on the website target group and advertising performance. You will find further information at: https://www.linkedin.com/help/linkedin/answer/65521.
 
Provider: LinkedIn Ireland
Cookie name: personalization_id
Expiry: 1 year
Data protection policy: https://www.linkedin.com/legal/sas-terms#additional-terms-for-optional-conversion-tracking
Host: linkedin.com

The legal basis for the data procession is Art. 6(1) a of the GDPR (consent). If you have not consented to marketing cookies, the LinkedIn Insight tag will not be placed on your device. Moreover, at any time you can withdraw the consent you have already given, as explained at the beginning in the general section.
 
Google Ads remarketing and conversion tracking

1) Conversion Tracking
We use the Google Ads conversion tracking function. This means that we use cookies to show visitors to our website advertisements based on their interests and, in addition, to track the success of our Google Ads. If you arrive on our website via a Google Ad, Google Ads sets a cookie on your computer. While you are surfing on our website, we and Google recognize (as long as the cookie has not expired) that you were directed to our website via a Google Ad. We do not record or receive any personal data. We receive from Google a report containing statistical evaluations. In this way, we learn how many users have clicked on our advertisement and can thus identify which advertisements are successful. The marketing tool that is used here establishes a direct connection between your browser and the Google server. We have no influence over which data are collected by Google by using this tool, or how they are subsequently used, and we inform you, based on the knowledge we have, that through the integration of ad conversion Google receives the information that you have visited the corresponding page of our website or have clicked on one of our advertisements. If you have a Google account, Google can associate this information with your account. Otherwise, if you do not have a Google account, or are not logged in, it is possible that Google will identify and store your IP address.

2) Remarketing
We also use Google Ads remarketing. This function enables us to show users of our internet site targeted advertisements on other websites within the Google advertising network (e.g. Google Search, YouTube, or other websites). These ads are tailored to the interests of the user. User interaction with our internet site is evaluated for this purpose. Google stores cookies on the user’s computer in order to perform this analysis and evaluation, on which the interest-related advertising is based. The cookies are used to uniquely identify a web browser on a particular device and not to identify a person. If you subsequently visit other websites in the Google Display Network, you will be shown advertisements that very probably take account of the products or topics you have already viewed.
The legal basis for the data procession is Art. 6(1) a of the GDPR (consent). If you have not consented to marketing cookies, Google Ads will not place them on your computer. Moreover, at any time you can withdraw the consent you have already given, as explained at the beginning in the general section.

Provider: Google Ireland Limited
Cookie name: test_cookie, IDE, _gcl_au, _gcl_aw
Expiry: 15 minutes to 1 year
Data protection policy: https://policies.google.com/privacy?hl=en
Host: doubleclick.net, first party

Exhibitor online registration of the IAA

If you visit the pages for the exhibitor online registration of the IAA, we would like to inform you about the following additions, as you will leave the page area of www.iaa-transportation.com: Among other things, the VDA would like to ensure a smooth and convenient registration for the IAA and thus the representation of the interests of the automotive industry with error-free functioning IAA exhibitor registration pages. This constitutes a legitimate interest within the meaning of Art. 6 (1) f DSGVO for the following data processing (insofar as this involves the processing of personal data by the VDA at all):

Server log files: Every access to our web presentation and every retrieval of a file stored there is logged. The storage serves internal system-related and statistical purposes. Logged are: Name of the retrieved file, date and time of the retrieval, amount of data transferred, notification of successful retrieval, web browser and requesting domain. In addition, IP addresses of the requesting computers are logged. The basis for data processing is Art. 6 para. 1 f, which permits the processing of data for the fulfillment of a contract or pre-contractual measures.

Cookies:

to enable us to provide our service, we use three cookies:

•  a session cookie, to recognize you as a general user of our services.
•  an authentication cookie to ensure that you are allowed to access our content
•  an identity cookie to recognize you as an individual.

All cookies are encrypted and do not contain any personal information. All cookies must be accepted for our service to function properly. Your information will remain in the cookie file in your browser during the connection, but will be deleted when you exit the browser, depending on the settings of your browser program. If you do not wish to allow cookies, you will need to change your browser program settings accordingly. This may mean that you may not be able to use all of the interactive features of our website and all of our services.

You can prevent the collection of your data by Google Analytics by clicking on the following link: Disable Google Analytics. An opt-out cookie will be set that will prevent your data from being collected during future visits to this website.

More information on how Google Analytics handles user data can be found in Google's privacy policy: https://support.google.com/analytics/answer/6004245?hl=de.

We have concluded an order processing agreement with Google and fully implement the strict requirements of the German data protection authorities when using Google Analytics.

b) IAA Services

In addition, the VDA offers various services related to the IAA on its website for the purpose of conducting the IAA and increasing the attractiveness of the trade show:

Exhibitor and co-exhibitor registration

Interested companies can register as exhibitors for the IAA via the exhibitor and co-exhibitor registration. The data required for registration are submitted by the exhibitor during online registration. The data will be processed for the purpose of fulfilling the contract in accordance with Art. 6 Para. 1 b DSGVO. The VDA uses service providers for this purpose in accordance with Item 4.

List of exhibitors

Exhibitors and co-exhibitors at the IAA will be listed in the exhibitor directory on the IAA website as well as in the official app. The name of the company and the stand number are mandatory. The exhibitor/co-exhibitor can decide whether further information about the company should be published. The legal basis for data processing is Art. 6 (1) b DSGVO (contract performance).

List of innovations

Exhibitors/co-exhibitors have the possibility to publish novelties/premieres. For this purpose, interested exhibitors/co-exhibitors must fill out an online form. The data required for the novelty

directory service will be processed on the legal basis of contract performance pursuant to Art. 6 (1) b DSGVO.

Press accreditation

Journalists have the option of accrediting themselves for the IAA. The data required for this can be entered in an online registration form. The data will be processed for the purpose of accreditation in accordance with Art. 6 (1) b DSGVO.

Electronic press boxes

Exhibitors can publish their own press releases on the IAA website. The data entered by the exhibitor will be processed for the purpose of providing this service in accordance with Art. 6 para. 1 b DSGVO (contract performance).

Newsletter

You are able to subscribe to a free newsletter on our website. The processing is based on Art. 6 para. 1 a) GDPR, with your consent. You can revoke your consent at any time without affecting the lawfulness of the processing rendered on the basis of your consent before you revoked it. You can unsubscribe from the newsletter at any time by using the link in the newsletter or by notifying us. Your email address and name will be removed from the mailing list. You also declare your consent to us evaluating individual user behavior via newsletter tracking, for which we evaluate your user behavior with tracking pixels and specific link URLs.

We use the double-opt-in process for registration to our newsletter. This means that after you register, we send an email to the email address you have provided in which we ask you to confirm that you would like to receive the newsletter.

Your data will be processed by a service provider we have commissioned for email marketing.

Organizing trade shows and informational events

Implementation of trade events and information events within the framework of the IAA, specialist events and information events are held for the purpose of technical and political discourse on topics relating to the automotive industry, for which participants can register. For this purpose, the required data must be entered in a contact form. The data will be processed for the fulfillment of contractual obligations (Art. 6 para.1 b DSGVO). If film and/or photo recordings are made at this event, you declare with your participation your consent to the VDA to create, process and use the image, video and sound recordings for documentation purposes as well as in the context of press and public relations work around the IAA. Your data will be stored until you revoke your consent. If you do not agree to this, please contact [email protected].

School class campaign

As part of the school class campaign, teachers can purchase discounted tickets for their school classes or course groups in advance online and after the end of the advance sales period from September 5 onwards via certificates of attendance at the box offices. The data required for registration will be entered by the teachers during online registration and processed in accordance with Art. 6 (1) b DSGVO for the purpose of registration and subsequent verification of the information.

4. who gets my data

Access to your data within VDA is limited to those entities whose access is necessary to fulfill the purpose of the processing. In some cases, VDA uses service providers (e.g. for hosting services, for newsletter dispatch) who process data on our behalf for this purpose. We only use these service providers if they comply with our written data protection instructions and guarantee compliance with the requirements of the EU General Data Protection Regulation (the Federal Data Protection Act).

Banks and payment service providers
Banks and payment service providers may receive data for the processing of payments and credit checks. One of the payment service providers we utilize in the web shop is PAYONE (PAYONE GmbH, Lyoner Straße 15, 60528 Frankfurt am Main). When you pay on site at a stand during an event, we use the payment terminals provided by PAYONE to process the payment. In these instances, PAYONE also functions as an acquirer. PAYONE is solely responsible for its data processing. Further information on the processing of data by PAYONE can be found in its data privacy statement: https://www.payone.com/DE-de/dsgvo

The legal basis for the forwarding of payment information to payment service providers is fulfilment of the contract and the justified interest in conducting payments for purchases (Art. 6 clause 1 b) and f) GDPR). The legal basis for the retention of your data – that may be relevant for certain legal disputes – for the standard period of three years (legal standard limitation period) is the justified interest in protecting ourselves against potential claims (Art. 6 clause 1 f) GDPR). Personal data must be provided for the contract to come into effect.

Sale of products at events (IAA)
This is where we process data relevant to contracts. The legal basis for the forwarding of payment information to payment service providers is fulfilment of the contract and the justified interest in conducting payments for purchases (Art. 6 clause 1 b) and f) GDPR). The legal basis for the retention of your data – that may be relevant for certain legal disputes – for the standard period of three years (legal standard limitation period) is the justified interest in protecting ourselves against potential claims (Art. 6 clause 1 f) GDPR). Personal data must be provided for the contract to come into effect.

5. security notice
We make every effort to store your personal data in such a way that it is not accessible to third parties by taking all technical and organizational measures.

6. how long will my data be stored
The length of time your data is stored depends on the purpose of the data processing. Accordingly, we only store your data for as long as is necessary for the purposes for which it is processed.

If the data is no longer required to fulfill the purpose, it will be deleted on a regular basis, unless further processing is required for the purpose of fulfilling commercial and tax law retention obligations or for the preservation of evidence within the scope of statutes of limitation.

All data pertaining to contracts and bookkeeping are retained for ten calendar days after the end of the respective contract in accordance with the pertinent fiscal and commercial retention periods. Data relevant to the defense against potential claims are retained for three years (legal statute of limitations).

7. your data protection rights
Information, correction, deletion, restriction of processing, objection, data portability, complaint.

You have the right to receive information free of charge at any time about the origin, recipient and purpose of your stored personal data in accordance with Art. 15 DSGVO. In addition, you have the right to rectification under Art. 16 DSGVO, to erasure under Art. 17 DSGVO and to restriction of processing under Art. 18 DSGVO, the right to object to processing under Art. 21 DSGVO and the right to data portability under Art. 20 DSGVO. With regard to the right to information and deletion, the restrictions according to § 34 and 35 BDSG apply. You can contact [email protected] at any time with questions regarding your data protection rights. Further contact details of the responsible body and our data protection officer can be found under point 1. In the event of violations of data protection law, you have a right of complaint pursuant to Art. 77 DSGVO in conjunction with. § 19 BDSG at a competent supervisory authority.

Revocation
You can revoke the consent you have given us to process your data at any time by informally notifying us by e-mail to [email protected] (further contact details under point 1). Your revocation is only valid for the future. The processing of your data already carried out on the basis of the consent until the revocation remains lawful.

Right of objection according to Art. 21 EU DSGVO
You may object to the processing of your personal data for advertising purposes - including profiling related to direct advertising - at any time without giving reasons.

In addition, you also have a general right of objection (cf. Art. 21 (1) DSGVO). In this case, the objection to data processing must be substantiated.