







IAA Format
IAA Startup Area
Visitors to the IAA Startup Area can look forward to inspiring startups, bold ideas, and innovative technologies that are shaping the future of logistics and transportation with forward-looking solutions.
The Startup Area in Hall 12 provides international startups with a platform to showcase their innovative solutions for the future of logistics and transportation to a distinguished audience of professional visitors.
This year, more than 30 startups from 13 countries will present their innovations at IAA TRANSPORTATION. Visitors can explore a wide range of forward-looking technologies, including driver assistance systems, autonomous transportation solutions, intelligent charging management, and many other innovations.
The showcased solutions demonstrate how digital technologies, artificial intelligence, automation, alternative powertrains, and new business models are transforming the transportation sector and shaping the logistics of tomorrow.
Program Overview
The Startup Area at IAA TRANSPORTATION brings together emerging technology companies with established manufacturers, suppliers, logistics providers, investors, and policymakers. This creates opportunities for new partnerships, collaborations, and investments.
Direct exchange fosters technology transfer, opens up new perspectives, and strengthens the competitiveness of the entire transportation ecosystem. Visitors are welcome to stop by at any time, even outside the official Startup Program.