Press release

IAA TRANSPORTATION: New Innovation Stage and Drive Throughs

Berlin, March 28, 2022

More than 2,000 square meters of demonstration space - daily moderated program - integrated drive throughs for the first time

As the leading international platform for all topics relating to logistics and transportation, the IAA TRANSPORTATION not only makes the latest developments in the industry visible, but allows all visitors to experience them on site. To this end, a demonstration area measuring more than 2,000 square meters is being created on the open-air grounds of the trade show in Hanover: the IAA Innovation Stage.

Here, exhibitors will present the latest developments and most important trends in the world of transport and logistics, live in front of an expert audience and integrated into a professionally moderated stage program including a screen broadcast. At the successful premiere in 2018, driver assistance systems and a fully autonomous driving semitrailer truck were presented or driving lessons for young professional drivers were offered. This year, the IAA Innovation Stage offers the chance to experience the technological transformation of mobility live. The thematic focus is on advanced solutions for autonomous driving, vehicle and driver safety, networking and automation. To intensify the experience for visitors, for the first time this year exhibitors can make so-called "drive throughs" part of their show contribution. Exhibitors offering their vehicles at the IAA Test Drive can be integrated directly into the Innovation Stage program if required. This links the two IAA Experience formats with each other. This networking strengthens the experience factor of the IAA Experience for visitors and underpins the claim of the new IAA TRANSPORTATION concept as one of the world's most advanced platform concepts. The shows will take place daily between September 20 and 25.

VDA Managing Director Jürgen Mindel says: "The IAA Innovation Stage is the place where innovations come to life. The unique combination of professional product presentation and effective entertainment creates unforgettable experiences for visitors to the IAA and is undoubtedly one of the highlights of the IAA TRANSPORTATION. From sustainability to connected driving to urban logistics - the variety of topics covered by the presentations is almost unlimited, because we expressly want to represent the industry in all its breadth and all its dynamism. This approach makes the Innovation Stage attractive for emerging startups as well as established manufacturers and suppliers."

IAA TRANSPORTATION with a strong experiential character

The excellent experiences with the hands-on concept of the Innovation Stage in the 2018 trade show year have reinforced our intention to further strengthen the experience-oriented character of the IAA TRANSPORTATION this year. Exhibitors who make their vehicles available to visitors for test drives can now, for the first time, expand their presentation to include a moderated drive-through on the IAA Innovation Stage and thus get up close and personal with the public. We support them in designing realistic and useful use cases by providing various course components that focus on the respective core features of the application.

Register and become part of the show

Exhibitors who want to be among the players on the innovation stage with their forward-looking products can already contact us at [email protected] and secure their place in the stage program. Together, we will discuss the best ideas for staging the innovations in advance, develop viable concepts and ultimately ensure an unforgettable experience.


IAA Marketing & Communications

Tim Benedict Wegner

Team Lead