Press release

IAA TRANSPORTATION puts startups in the spotlight

Berlin, March 16, 2022

New startup areas directly in the halls - large startup competition - IAA Startup Award ceremony

The new concept of IAA TRANSPORTATION focuses on the climate-neutral and technological transformation of the entire transport sector. An important driver of successful change are cross-industry innovations from startups. As a leading international platform, IAA TRANSPORTATION therefore presents new, centrally located Startup Areas. These are directly integrated into the hall planning and thus actively integrate the startups into the trade fair events. The goal: Increased attention for the startups' booths as well as interactive matching with exhibitors and visitors of the IAA.

Jürgen Mindel, Managing Director of VDA, says: "The exhibitors at IAA TRANSPORTATION are the backbone of the climate-friendly development of the commercial vehicle and logistics industry. In this challenge, they are supported by the disruptive concepts of dynamic startups. As a platform, we make it as easy as possible for startups to enter. That's why startups receive special conditions at IAA TRANSPORTATION. Our Startup Areas offer them the chance to make key contacts and present their ideas to an international audience of experts. With formats such as the Elevator Pitches, we create an interactive and lively exchange between established companies and startups. Because only with an exchange that is open and curious about new ideas will we successfully master the challenge of the coming years. This is an inspiring win-win situation for everyone involved."

Success in 180 seconds - elevator pitches

Every startup gets the opportunity to present its concept in 180 seconds on the Elevator Pitch Stage in front of a high-ranking jury of experts. Whether IOT, Battery or Engineering - the cross-industry approach of IAA TRANSPORTATION offers a wide range of opportunities. The stage is modeled after a paternoster lift. In partnership with start121, we will present awards to the most compelling startups at the end of the event. Start121 is an initiative of ETM Verlag in partnership with Kravag and R+V. Its aim is to act as a platform to bring together startups and companies from the transport and logistics industry.

Participate now and benefit from special conditions

Startups that want to present themselves and their products or services to a broad audience at the IAA TRANSPORTATION will benefit from one-time special conditions for ready-made stand packages including attractive inclusive services when they register via the e-mail address [email protected]. It is to be noted: Enterprises, which would like to use the favorable entrance offers, should not be quoted on the stock exchange and must be still within the first seven years after establishment of the enterprise. The start of the first fiscal year or short fiscal year is considered to be the time of the company's founding. Companies must also meet one of the exhibitor criteria or manufacture or develop one of the products or services approved for IAA TRANSPORTATION (IAA nomenclature). Only companies that employ no more than 15 people in their first full fiscal year and do not exceed the threshold of five million euros in annual sales are considered startups.

More information: Startup Areas IAA TRANSPORTATION



Tim Benedict Wegner

Manager PR & Marketing IAA

Tel.: +49 151 74 21 19 15

Mail: [email protected]