What does the IAA TRANSPORTATION slogan “We Deliver” mean to you?

To me, “We Deliver” is a promise – and a responsibility. As an industry, we deliver the goods, services and infrastructure that society depends on every day. At the same time, we must deliver on the transition to more sustainable transport. That means turning technology into real customer value, scaling solutions that work in daily operations, and making sure the shift to fossil-free transport becomes a practical reality, not only an ambition.

What are your expectations for IAA TRANSPORTATION 2026, and what are you looking forward to the most?

I expect IAA TRANSPORTATION 2026 to be an important meeting point for the entire transport ecosystem. The transition we are in cannot be solved by one company or one technology alone. I look forward to conversations that move us from individual solutions to society-level progress – with customers, partners, policymakers, energy providers and infrastructure actors working together to accelerate change.

Which specific topics or innovations will you be showcasing at IAA TRANSPORTATION 2026?

Volvo Group will be present at IAA through several of our business areas, including Volvo Trucks and Renault Trucks. Our focus is on products, services and technologies that create real customer value in daily operations. This includes battery-electric solutions, hydrogen and fuel cell technologies, more efficient combustion engines running on renewable fuels, and digital and AI-enabled services that help increase uptime, productivity and energy efficiency. We will also highlight how automation and autonomous transport can address capacity needs and support safer, more efficient logistics.

In which area of the transport and logistics sector do you see the greatest potential, and where is the most urgent need for improvement?

The greatest potential lies in connecting technologies, infrastructure and business models into solutions that customers can adopt at scale. We already have many of the technologies needed for the transition. The urgent need now is to accelerate the enabling conditions: charging infrastructure, renewable energy availability and grid capacity, incentives, common standards and policy frameworks that give customers peace of mind and the confidence to invest.

Who are you looking to connect with this coming September, and why?

I am especially looking forward to connecting with customers and partners across the transport ecosystem. Customers help us understand what truly works in daily operations – and everything we do must create value for their business. Energy and infrastructure partners are essential to scaling new technologies. Policymakers and industry peers are equally important, because Europe’s competitiveness and the pace of decarbonization depend on collaboration far beyond the vehicle itself.

The shift toward sustainable solutions in transport and logistics is massive. What is your vision for the industry 10 years from now?

Ten years from now, I believe sustainable transport will be much more integrated, intelligent and diversified with customer applications adapted to regional needs and conditions. Battery-electric vehicles will play a major role, hydrogen will be important for certain demanding long-haul and heavy-duty applications, and renewable fuels in combustion engines will continue to support the transition where they make sense. At the same time, AI, connectivity and automation will make transport safer, more efficient and more productive. The companies and regions that succeed will be those that combine sustainability with scale, uptime, profitability and resilience.

Looking back at IAA TRANSPORTATION 2024, what has been the most significant change within your company or the industry as a whole?

The most significant change is the new business landscape we are operating in, with geopolitics, energy systems, and European competitiveness much more in focus than before. At the same time, the transition has moved from vision to execution – and the required speed has increased significantly. We are no longer discussing whether sustainable transport will happen; we are focused on how to scale it faster, how to make it commercially viable, and how to build the ecosystem around it. For Volvo Group, this also means working even more closely with customers, suppliers and partners, because speed and scale increasingly depend on collaboration.

In what ways is AI transforming your company?

AI is becoming a powerful enabler across our business. It helps us develop products faster, improve quality, optimize energy use, strengthen safety and create more predictive services for customers. In transport, AI will also be central to automation, logistics optimization and uptime. But for me, the most important point is that AI must be applied where it creates real value – for customers, drivers, society and our own people.

If you could leave the industry with just one message at IAA TRANSPORTATION 2026, what would it be?

The transition is not waiting for perfect conditions – and neither can we. We need to act with the technologies we have, develop the ones we still need, and build the infrastructure, ecosystem and partnerships that make scale possible. Sustainable transport is no longer a distant ambition. It is an industrial transformation happening now, and Europe must choose to lead it.