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Toyota Professional Showcases the German Debut of the New Toyota Hilux at IAA TRANSPORTATION
Image: (c) Toyota
At IAA TRANSPORTATION 2026 in Hanover, Toyota is presenting its full commercial vehicle lineup under the Toyota Professional brand, alongside mobility, financing, and industry-specific solutions for tradespeople, commercial businesses, and fleet customers. The highlight of the showcase is the company's multi-pathway approach and the German debut of the new Toyota Hilux.
Alongside the Proace Max, Proace, Proace City, and Hilux models, Toyota is displaying various custom conversions as well as comprehensive financing, insurance, and fleet management services.
At IAA TRANSPORTATION 2026 in Hanover, Toyota is presenting its full commercial vehicle lineup under the Toyota Professional brand, alongside mobility, financing, and industry-specific solutions for tradespeople, commercial businesses, and fleet customers. The highlight of the showcase is the company's multi-pathway approach and the German debut of the new Toyota Hilux.
Alongside the Proace Max, Proace, Proace City, and Hilux models, Toyota is displaying various custom conversions as well as comprehensive financing, insurance, and fleet management services.
New Toyota Hilux Celebrates Its German Debut
Toyota is introducing the new Hilux to German professional visitors for the first time. Following its global debut in late 2025 and its European launch in early 2026, the pickup is making its German debut at IAA TRANSPORTATION.
Moving forward, the new Hilux will be available with an updated diesel engine featuring a 48-volt mild-hybrid system, as well as a battery-electric variant for the first time. A fuel-cell-powered version is set to join the lineup starting in 2028.
Multi-Pathway Strategy for Diverse Operational Profiles
Toyota remains committed to a technology-neutral, multi-pathway approach in the commercial vehicle sector. Depending on specific usage requirements, battery-electric vehicles, hydrogen technologies, and alternative powertrain options are designed to meet the varying needs of businesses.
Through this approach, the automaker aims to address the distinct range, infrastructure, and operational demands of commercial and fleet clients while supporting them in decarbonizing their vehicle fleets.
Vehicles, Conversions, and Services Under One Roof
At its booth, Toyota Professional is showcasing industry-specific conversions for diverse applications alongside its production vehicles. This offering is rounded out by financing and insurance options, as well as dedicated mobility and support services.