Dr. Peter Wiedenhoff offers fascinating insights into the economic and strategic challenges facing the industry—from rising costs and geopolitical uncertainty to increasing competitive pressure from international markets. The conversation focuses on how transportation and logistics companies can safeguard their competitiveness while accelerating the transition to climate-neutral mobility.

We discuss the role of electrification, alternative powertrain technologies, and charging infrastructure, as well as the importance of data-driven business models, Artificial Intelligence, and software-defined vehicles. Furthermore, we talk about new requirements for supply chains, resilience, and efficiency—and why collaboration between industry, policy-makers, and technology partners will be crucial for long-term success.

We also take a look at the developments visitors can expect at IAA TRANSPORTATION 2026 and discuss which innovations and trends will particularly shape the commercial vehicle and logistics industry in the years to come.

The IAA TRANSPORTATION Podcast is a production of the German Association of the Automotive Industry (VDA).

Available now on Spotify, Apple Podcasts, Audible and wherever else you get your podcasts.