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In the tenth episode of season two of the IAA TRANSPORTATION PODCAST, we welcome Friedrich Baumann, Excecutive Board Member for Sales & Customer Solutions at MAN Truck & Bus SE.
Together, we discuss where the commercial vehicle industry currently stands in its transformation toward zero-emission powertrains—and why, while these vehicles are now available, the ramp-up of electromobility for heavy-duty trucks still largely hinges on having the right regulatory framework and a high-performance charging infrastructure in place.
Friedrich Baumann shares exciting insights into MAN's strategy and explains why a broad portfolio is such a crucial component. From local and regional distribution to electrified long-haul transport, MAN relies on a modular battery concept capable of covering diverse customer needs and operational profiles. At the same time, we touch on the continued importance of conventional powertrains and highly specialized vehicles, highlighting why MAN keeps transport tasks up to 250 tons in focus with its heavy-haulage portfolio.
At the heart of the conversation is what still needs to happen for more transport companies to make the move to battery-electric trucks. Friedrich Baumann explains why this transformation goes far beyond the vehicle itself, requiring fleet operators to rethink their routes, charging options, and operational processes. Through its 360-degree consulting approach, MAN aims to help customers identify suitable routes for electrification and plan the required infrastructure.
Additionally, we explore the role of new partnerships in scaling up charging infrastructure. From the TRATON GROUP's collaboration with Daimler Truck and the Volvo Group to joint projects with energy companies and innovative charging solutions at non-traditional locations, it’s clear that this transformation can only succeed as a team effort. Specialized applications are also in the spotlight—such as the electric turntable ladder for fire departments developed in partnership with Rosenbauer.
Finally, we look ahead to IAA TRANSPORTATION 2026 in Hanover, where MAN will unveil the new TGX, marking the next milestone in the lineup's evolution. For Friedrich Baumann, however, the trade show is about more than just product debuts: it serves as a global gathering where manufacturers, customers, and partners can come together to shape the future of the commercial vehicle industry.
The IAA TRANSPORTATION Podcast is a production of the German Association of the Automotive Industry (VDA).
Available now on Spotify, Apple Podcasts, Audible and wherever else you get your podcasts.
