This was the International Press Workshop 2022
IAA TRANSPORTATION 2022 in the media spotlight
Innovative, discursive and above all diverse: That is the new IAA TRANSPORTATION. Its all-encompassing concept makes the event the leading international platform for everything to do with transport and logistics.
The International Press Workshop on June 27 and 28, 2022, provided a first taste of the trade show. In addition to a preview of the event and its numerous innovations, the more than 100 international journalists who traveled to the event gained insights into the visions and ambitions of numerous top managers from industry giants such as Daimler Truck, FAUN, IVECO Magirus, Krone, MAN, Neste, Quantron, RYTLE and Schmitz Cargobull and TRATON. A unique opportunity for interviews and direct exchange.
What became more than clear: The companies are ready and able to actively and sustainably contribute to solving the complex challenges of the coming years with innovative and disruptive ideas - and they have long been in the thick of it.
Exclusive vehicle presentation at the IPW 22
This year, the IAA TRANSPORTATION will be more interactive than ever before. Following its success at the IAA MOBILITY, the IAA Experience format is now being established for the IAA TRANSPORTATION. What this might look like was also demonstrated at the International Press Workshop: The manufacturers Daimler Truck and FAUN already presented their new developments with the eActros truck, the eCitaro city bus and the Bluepower hydrogen-powered municipal vehicle - exclusively for the media representatives on site.
Their numerous attendance shows: The new concept of the IAA TRANSPORTATION, which aims to take a holistic view of the topics of transport and logistics, is being well received.
In recent years, a whole range of new topics have been added to the corporate agenda. From the drive turnaround and sustainability goals to the expansion of the charging infrastructure, possibilities for autonomous driving, and last-mile transport, one task is more challenging and exciting than the other. In addition, new players are entering the scene - especially from the technology sector - with whom vehicle manufacturers and suppliers are now increasingly working together.
The IAA TRANSPORTATION addresses all these developments with new formats and themed specials - and positions itself as a platform for innovation, cooperation and exchange - all in the spirit of sustainable transformation of the industry.