Five reasons why tech and service companies should visit IAA TRANSPORTATION

Large number 5 with vehicles and the word Reasons on purple backgroundLarge number 5 with vehicles and the word Reasons on purple backgroundLarge number 5 with vehicles and the word Reasons on purple backgroundLarge number 5 with vehicles and the word Reasons on purple backgroundLarge number 5 with vehicles and the word Reasons on purple backgroundLarge number 5 with vehicles and the word Reasons on purple backgroundLarge number 5 with vehicles and the word Reasons on purple backgroundLarge number 5 with vehicles and the word Reasons on purple background

Five reasons

Why tech and service companies should visit IAA TRANSPORTATION

Five Reasons
For the IAA TRANSPORTATION

For companies in IT, telecommunications, services, the platform economy, and innovation, IAA TRANSPORTATION 2026 is far more than a traditional industry event: here new ecosystems emerge, interfaces are defined, and business models are reimagined. When the international transport, logistics, and commercial vehicle industries gather in Hanover for IAA TRANSPORTATION from September 15 to 20, 2026, it will become clear how deeply mobility, energy, infrastructure, and digital technologies are intertwining. Driven by our claim "We Deliver," IAA TRANSPORTATION showcases how this connectivity works in practice—and the role new players, platforms, and partnerships play in it. IAA TRANSPORTATION is a vital platform for companies looking to drive innovation, develop digital solutions, or break into new markets. These five reasons show why a visit is particularly worthwhile:

For companies in IT, telecommunications, services, the platform economy, and innovation, IAA TRANSPORTATION 2026 is far more than a traditional industry event: here new ecosystems emerge, interfaces are defined, and business models are reimagined. When the international transport, logistics, and commercial vehicle industries gather in Hanover for IAA TRANSPORTATION from September 15 to 20, 2026, it will become clear how deeply mobility, energy, infrastructure, and digital technologies are intertwining. Driven by our claim "We Deliver," IAA TRANSPORTATION showcases how this connectivity works in practice—and the role new players, platforms, and partnerships play in it. IAA TRANSPORTATION is a vital platform for companies looking to drive innovation, develop digital solutions, or break into new markets. These five reasons show why a visit is particularly worthwhile:

Five Reasons
For the IAA TRANSPORTATION

A platform for new business models and ecosystems  

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The transformation of the transport and logistics industry is increasingly shaped by platform-based business models and cross-sector collaborations. At IAA TRANSPORTATION, mobility, energy, software, data, and logistics converge within a shared context. For you, this means direct insight into the emergence of new value-creation networks and a firsthand look at how traditional industry structures are dissolving. The event focuses on topics like data-driven services, digital platforms, fleet management ecosystems, and integrated mobility solutions. As a result, IAA TRANSPORTATION becomes a space where you can do more than just analyze existing models—you can actively explore how to integrate your company into new ecosystems or even take on a platform role yourself. 

Access to established industries and new players

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IAA TRANSPORTATION brings together leading OEMs, suppliers, and logistics companies with innovative technology providers, startups, and new market entrants. Alongside established giants of the commercial vehicle industry, you will meet companies like IAV, Igus, or Zerova, which are bringing fresh momentum with new approaches and technologies. This diversity creates a unique opportunity to build bridges between established industries and emerging technology sectors. You can identify potential partners, tap into new business fields, and network early on with the players who will shape the future of the industry. Particularly for companies outside the traditional transport and logistics sector, IAA TRANSPORTATION opens doors to a market that is currently transforming and offering new opportunities. 

Innovation across the entire supply chain and all interfaces

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IAA TRANSPORTATION doesn't show innovation in isolation, but rather across the entire value and supply chain—from the vehicle, infrastructure, and energy supply to software, data, and services. For companies in IT, telecommunications, and services, the interfaces between these areas are particularly crucial. This is where new requirements emerge, creating fresh opportunities for added value and differentiation. Whether it’s connectivity, data platforms, AI-based optimization, digital twins, or automated processes: IAA TRANSPORTATION highlights where technological integration is needed and what solutions already exist today. This allows you to pinpoint exactly where your company can leverage its expertise and develop new business models. 

Exchange ideas with visionaries and tech experts at the IAA Conference

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The IAA Conference program features a top-tier lineup of international experts, visionaries, and thought leaders who are actively driving the industry's transformation. The focus is on topics like artificial intelligence, automation, software-defined vehicles, the platform economy, data strategies, and new digital business models. For you, this means gaining not only an overview of current trends but also deeper insights into technological developments and strategic challenges. At the same time, you can connect with other innovators, compare perspectives, and develop new ideas. This makes IAA Conference a central hub for knowledge transfer and inspiration, providing valuable momentum for the further development of your own innovation strategy.

Startup Area and highly relevant, concrete collaborations

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A special focus of IAA TRANSPORTATION is on fostering innovation and collaboration. In the Startup Area, young companies with new technologies and business models meet directly with established market leaders, investors, and potential partners. This gives you the opportunity to gain early access to disruptive ideas and technologies and turn them into concrete collaborations. At the same time, you can expand your own network, launch pilot projects, or build new partnerships. The proximity between startups, industry leaders, and technology providers creates an environment where innovation is not just discussed, but put into practice. IAA TRANSPORTATION thus becomes a true enabler for partnerships of high strategic relevance.  

Secure your ticket now and become part of the mobility ecosystem 

 Whether you want a day, afternoon, or full-event pass, an exclusive press day ticket, or a weekend pass—secure your access to IAA TRANSPORTATION 2026 and become part of an ecosystem that is redefining the future of mobility, transport, and logistics. Anyone looking to drive innovation, develop new business models, and position themselves in emerging ecosystems will find the critical insights, partners, and perspectives they need at IAA TRANSPORTATION 2026. 

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