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IAA Format
IAA Drivers‘ and Family Weekend
The IAA Drivers‘ and Family Weekend offers additional program options with a variety of information, experience, and entertainment formats for professional drivers, families, and truck enthusiasts.
- Exhibitors
- IAA Formats
- IAA Weekend
Weekend
On September 19th and 20th, the IAA Drivers‘ and Family Weekend at IAA TRANSPORTATION is back for another round.
This year as well, we want to create festival-like vibes and special experiences for drivers and families. We aim to convey how much the transport industry is the backbone of our everyday lives and offer private visitors the opportunity to dive into this multifaceted world.
On September 19th and 20th, the IAA Drivers‘ and Family Weekend at IAA TRANSPORTATION is back for another round.
This year as well, we want to create festival-like vibes and special experiences for drivers and families. We aim to convey how much the transport industry is the backbone of our everyday lives and offer private visitors the opportunity to dive into this multifaceted world.
Weekend
Actively shape the IAA Weekend – with formats for information, participation, and fun. Your involvement not only increases the variety of the program for our visitors but also boosts the visibility of your company/brand.
Your options for involvement
- Actions for drivers and/or families at your booth
Attract attention with special activities for children and adults at your own booth - Outdoor actions on an additional area
Offer an activity in the IAA Experience Area and receive an extra presentation space outdoors (subject to availability) - Participation in IAA own formats and cooperations
Act as a cooperation partner in IAA’s own formats to gain additional visibility - Appearance on the open-air stage
Book an infotainment stage slot and present industry-relevant topics
- Actions for drivers and/or families at your booth
Attract attention with special activities for children and adults at your own booth - Outdoor actions on an additional area
Offer an activity in the IAA Experience Area and receive an extra presentation space outdoors (subject to availability) - Participation in IAA own formats and cooperations
Act as a cooperation partner in IAA’s own formats to gain additional visibility - Appearance on the open-air stage
Book an infotainment stage slot and present industry-relevant topics
Selection of the planned activities
- Information:
Support in daily driver life Information about the driver profession Vehicle novelties and innovations - Interaction:
Driving simulators with various exercises Truck driving school – taster session Challenges and prize draws - Entertainment:
Children’s animation and experiential modules Music and show program Award ceremonies
Contact
If you are interested or have any questions regarding co-designing the IAA Drivers‘ and Family Weekend, please feel free to contact us:
IAA Weekend
Simone Walser
Expert IAA Organization