Two people stand with their backs to the camera, both wearing varsity jackets with the text »prototype.club« on the back.

IAA Format

IAA.prototype.club

The heart of the startup area and the marketplace for mobility innovation at IAA TRANSPORTATION 2026.

Get in touch!

Exhibitors
IAA Formats
IAA.prototype.club

Your Space for Innovation

Stage, Lounge, Work Area & Bar – Networking, Demos, Visibility

The official open innovation format of the IAA: We bring together industry, startups, and research – for deep tech prototypes, speed, and real execution power. With us, you get:

Rapid prototyping instead of PowerPoint
Startup scouting & talent access
Developer feedback, partner engagement & cross-domain ideation
Employer branding & thought leadership at the event

The official open innovation format of the IAA: We bring together industry, startups, and research – for deep tech prototypes, speed, and real execution power. With us, you get:

Rapid prototyping instead of PowerPoint
Startup scouting & talent access
Developer feedback, partner engagement & cross-domain ideation
Employer branding & thought leadership at the event

Your Space for Innovation

Stage, Lounge, Work Area & Bar – Networking, Demos, Visibility

Opportunities and Services

A multi-week, structured format designed to address company-relevant challenges, featuring

multiple prototypes,
qualified startups,
a quantitative expansion of development resources,
as well as scalability and follow-up potential

As a booth partner, you’ll be present throughout the entire trade show with:

logo branding
co-hosting
an on-site lead funnel
and continuous visibility at IAA TRANSPORTATION

This year, there will once again be a hackathon

hot topics such as SDV, cybersecurity, and GenAI
fast-paced ideas
live building
on-stage pitches
content-driven

Looking for a venue for your after-show networking with partners, decision-makers, and startups? We offer space for your community to have meaningful conversations away from the hustle and bustle of the trade show.

Book your slot now on the prototype.club stage:

Open to all IAA TRANSPORTATION topics (no startup focus)
Open to companies of all sizes
Part of the IAA Conference program
Suitable for keynotes, panels, live demos, and pitches

Get involved!

The journey of innovation starts with you. Get in touch with us and actively help shape the future of mobility, not only making it visible at the IAA, but driving it forward all year long.

More Information