The IAA 2022

It is the industry meeting place of the year and, as such, exactly the right place to showcase your company perfectly. Only in the exhibition halls of the IAA Exhibition will you meet trade visitors from all over the world. Take advantage of this attention and the unique conditions to present your products, solutions and ideas and to inspire the global public with them. You can count on our professional support. For the perfect brand presentation, we can put together the right trade fair stand for you from our pre-built packages on request. Or you can rent a stand directly in our new, fully equipped Hall 23, saving time, costs and resources so that you can devote yourself fully to your mission right from the start: Making contacts, holding talks and closing deals.

By the way, in 2022 we will be placing a special focus on bus transportation. For the first time, the IAA TRANSPORTATION is even dedicating a separate hall to it. After all, buses are indispensable for the urban mobility of tomorrow.

Be right in the middle of things when experts and decision-makers from international companies come together at the IAA Conference - the largest think tank in the transportation and logistics industry - and enter into a stimulating dialog about challenges and future megatrends in the industry. Whether as a speaker and source of inspiration on stage yourself or as part of the professional audience: exchange ideas, insights and visions that move the industry with other innovators in attractive formats and use the IAA Conference to expand your network to include new potential customers and partners.

The IAA Experience is IAA TRANSPORTATION's adventure playground made real. Do you want to experience the latest trends in the transportation and logistics industry directly on site in interactive formats and let potential customers participate in your solutions of tomorrow today? The IAA Experience offers you the space to unleash the full dynamism of your ideas. With its specially prepared experience areas such as realistic test tracks or the "Plug and Play Campus", it provides the necessary tools to create lasting experiences that inspire enthusiasm for the mobility of the future and transform visitors from passive spectators into active participants. A particularly impressive experience is provided by the Driving Stage, which effectively combines product presentations and innovations with entertainment at the highest level as part of a moderated stage program. Become part of an unforgettable show with the IAA Experience!

Modern ways of communicating enable you to share your brand's innovations and added value with a broad audience far beyond the exhibition halls in Hanover. With the IAA Virtual, we offer the ideal conditions for this. Via the IAA's online platforms, you give your audience flexible and convenient access to your contributions and presentations. What's more, IAA Virtual offers a whole range of additional formats that do much more than just complement what's happening on site. Whether it's a political talk or an expert interview from our TV studio on the exhibition grounds or an innovation report live from the exhibition stand - with the help of our specially designed digital formats, we create the right interface between the trade show world and the virtual world for you. Our editorial team will work with you to plan relevant content so that you can succeed in what is now more important than ever: Presenting your company in the best possible light in the digital world as well.