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IAA Test Drives

As part of the IAA Experience, you will have the opportunity to offer test drives to interested visitors in Hanover. Take advantage of this opportunity and present your latest vehicle innovations in action.

As part of the IAA Experience, you will have the opportunity to offer test drives to interested visitors in Hanover. Take advantage of this opportunity and present your latest vehicle innovations in action.

Get ready for something: At this year's IAA Transportation, the latest trends from the commercial vehicles, logistics, transport and bus sectors will not only be visible, but can also be experienced up close. As a component of our new IAA Experience concept, the IAA test drives are unquestionably among the special highlights of the trade show.

Your options

Allow interested visitors to experience innovations on site under real road conditions and in this way spark real enthusiasm for your product. All vehicle types presented at the trade fair are eligible for the accompanied test drives. We provide two separate departure terminals for this purpose:

  1. trucks and light commercial vehicles start at the new indoor terminal. For test drives, you can choose to use the test track on the grounds or public roads.
  2. buses, meanwhile, depart from the staging areas in the immediate vicinity of the new Bus Area. They use public roads for their test drives and leave the exhibition grounds for this purpose. For further information on test drives with buses, as well as the registration form, is available here.

Your booking   

As a provider of IAA test drives with trucks and light commercial vehicles, you book one of the modernly designed and uniformly painted indoor registration areas with us, including basic equipment and partial branding on the container and counter, as well as an indoor parking space for your selected test vehicle.

In addition, interested exhibitors have the opportunity to book an attractive sponsoring package. Your logo will then appear clearly visible on the back of the IAA test drive crew outfits, among other things, as well as on the back of several registration areas and the barrier grille covers. Detailed information on booking options and conditions is available here.

Your Add-On

Attention: Exhibitors who would like even greater visibility for their latest vehicle innovations and, moreover, professional staging, can this year additionally extend their vehicle presentation to include a moderated drive-through on our IAA Innovation Stage. A lasting impression on the trade audience is guaranteed!

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