IAA Bus Area

Whether autonomous people movers, city buses or coaches - our aim is to represent the entire spectrum of the industry and to be a platform for the presentation and demonstration of exciting, forward-looking innovations in the field of passenger transportation. This approach explicitly includes exhibitors from the supply chain as well as from the areas of vehicle technology, infrastructure, charging technology and digital services, who we also invite to present their latest developments as part of the IAA Transportation.

As an interested exhibitor, you can take advantage of various formats we have developed. Outdoor exhibition areas especially for buses around the theme hall can be used as a starting point for accompanied test drives to bring vehicle innovations and technology directly to life. One of the absolute highlights is undoubtedly the Bus Stop. This is where the IAA visitor bus shuttle starts and ends, taking guests around the exhibition grounds at several stops. The adjacent visually impressive hall entrance to the IAA Bus Area ensures particularly high visibility and curiosity among visitors.

Once there, exhibitors will find the perfect atmosphere for networking in the Bus Lounge. The integrated lecture situation also ensures that, in addition to practical input, theoretical input is not neglected and enables exhibitors to engage in direct professional exchange with the target group.

Have we aroused your interest with the IAA Bus Area? Then find out now about the conditions for exhibition space, bus shuttles and lecture opportunities and put together your individual exhibitor package via our online registration.

Register for the IAA Bus Area today and present your innovations and solutions in the field of passenger transport.